Drugs and the Music Industry - 1796 Words

Alex Bass Mrs. Baird English 11B, Period 3 04 June 2012 Drugs and the Music Industry Throughout the years, drugs and music have been as synonymous as America and baseball. Especially within the past 50 years, this nation has experienced the birth, and death, of many genres of music due to rampant drug use. Sure, we all know that drugs are bad for you and that if you abuse them, they will eventually lead to your death, but these substances have created music that has inspired millions around the world, and who is to say that is a bad thing? We have all benefited in one way or another from a musicians use of mind altering chemicals or in some cases, plants, and this is an undeniable fact. Drugs have had an overall positive impact on the†¦show more content†¦The use of drugs in the music scene was at its most extreme during the Hardcore Punk movement of the 1980s. This scene was entirely different from any that was experienced before. Drug use also held initial significance in the movement; the inherent connection between recreation al drug use and the production of rock music applied to the Hardcore movement just as it appeared in the music of the 60s. (Cashbaugh) The punks took any drug that was available to them that was cheap and hit fast and hard. Inevitably, their drug of choice became speed because, It was cheap, it was around, and you could play fast music on it. It also curtailed your appetite. In San Francisco, the Negative Trend guys literally lived on potatoes. (Marzuk) This revolutionary drug let musicians play for days upon end with no sleep and little need for basic necessities. It may have taken a toll on their bodies, however the pure, raw energy it created was something never seen before. Drug use, however, does not increase your creativity. There is no scientific evidence that shows a direct correlation between drug and alcohol use and the creative parts of your brains. To the contrary, studies have shown that I actually limits the amount your brain functions. (summary, Cengage) However, the mainstream media portrays such a direct link between the two that when people take drugs, they convince themselves that they have these effects. The drugs almost act as a placebo for aShow MoreRelatedDrugs in the Music Industry1199 Words   |  5 PagesDrugs in the Music Industry The Music World-glamorous, fast paced, and a world most of us will never be part of. But if we knew what it entailed, would we still want to be? The whole world seems to be building itself around drugs more and more every day, and music industry isn t immune. In fact, music is one of the most influential art forms of today s society, and drugs, especially to today s youth, just add to the attractiveness of it all. In the last two or three years, drugs, especiallyRead MoreParental Advisory Label Essay1061 Words   |  5 PagesRecorded music has been around for hundreds of years, and music in general has been around for thousands of years, but yet we still do not have a good rating system for music. Music is not officially rated, but given a â€Å"Parental Advisory Label† if the artist or record label believes the music contains any â€Å"explicit† content. This label was created and adopted by the Recording Industry Association of America(RIAA) in 1985. Even though this label has been around since 1985, it is not a good systemRead MorePopular Culture Film And Music1385 Words   |  6 Pagesculture film and music has long since been awash with drug references and imagery. The context of these references has majorly affected the way in which they are received and perceived by the wider public, expressly in times of social or political change and unrest. The context in which t hese images and sounds are being interpreted affect the response to racial vilification, representation, along with gender roles and stereotypes. Conventional practice in the entertainment industries has developed overRead MoreThe World All Types Of Music Artists1617 Words   |  7 Pagesall types of music artists are expressing their feelings and views in their works about what they see and what they know. Songs are best way of using freedom of speech right while expressing all feelings and emotions. The question is, are they really free to express their feelings wholly? Unfortunately they are not really free even though First Amendment says they are. 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In the past Macklemore struggled to overcome a long battle with drugs that was seldom won (Levionson 4)Read MoreTo Rap Or Not To Rap Essay1087 Words   |  5 PagesThe music industry is always growing and trying to solicit new music to get higher ratings. â€Å"The music industry’s role in promoting negative music has been a hot topic for many years. What is too often under reported is how young people, including incarcerated youth, are directly impacted by the music.† That quote came from an article called ‘Seb is Hip Hop’. All a person has to do is turn on their radio to a mainstream station and they to can get taste of the carnage. Rap and hip-hop are two ofRead MoreThe Negative Impact of Hip Hop Music on Teenagers897 Words   |  4 Pages it is basically impossible for a teenager to live withou t listening to some sort of music. Music is everywhere they go. Whether they are at home, a store, school, or even the streets, they will eventually end up hearing music. 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The Is A Global Non Profit, Caused Based Organization

HIMSS is a global non-profit, caused based organization which is mainly focused on improving health using Information Technology. HIMSS is widely spread all over the globe with its offices in most parts of United States, Europe and Asia. It has its main headquarter in Chicago. This organization was founded at Georgia Institute of Technology and has celebrated its 50th anniversary recently in 2011. HIMSS resent survey of Cloud Computing Adoption in healthcare was amazed to see that 83% of the IT executives are using the cloud services with SaaS-based applications which is the most popular achievement. The key points of this survey includes the following: †¢ 83% of IT healthcare organizations are currently using cloud services, 9.3% plan to, and 6% do not intend to adoption cloud-based applications at all with the balance not knowing the plans of their organizations. In aggregate, 92% of healthcare providers now and in the future see the value of cloud services for their organizations. †¢ 67% of IT healthcare organizations are running SaaS-based applications today, with 15.9% running on an Infrastructure-as-a-Service (IaaS) platform, and 2.4% using Platform-as-a-Service (PaaS) applications. †¢ Augmenting technological capabilities or capacity (48.2%), making a positive contribution to financial metrics (46.4%) and time to deploy (44.6%) are the three most common ways healthcare organizations measure the value of cloud services. The following table shows how healthcareShow MoreRelatedThe San Diego Brain Injury Foundation874 Words   |  4 Pagesworld we live and operate BusComm Enterprises in is becoming increasingly smaller as the development of technology allows us to be more in touch with what is happen on a global scale. 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The Forbidden Game The Kill Chapter 14 Free Essays

string(40) " trying to play this Game by the rules\." Jenny spun. Julian was standing beside a ticket booth with a brass telescope on top. He was surrounded by ferns and fake palms. We will write a custom essay sample on The Forbidden Game: The Kill Chapter 14 or any similar topic only for you Order Now And he looked-tired? He was wearing the duster jacket again, and he had his hands in his pockets. His hair was as white as a winter moon. It was up to her to face him, Jenny knew. She was the only one who could do this. She stepped forward. She tried to look him directly in the eyes, but it was hard. His gaze seemed curiously veiled-as if he wasn’t exactly looking at her, but through her. â€Å"We’ve won,† she said with more confidence than she felt. â€Å"Finally. It’s the last Game, and this time there’s no way you can bend the rules. You have to let us go.† What was the look in those eyes? They were midnight-colored and full of shadows-but there was something else, something Jenny only recognized when she felt a presence beside her. Tom was there, looking devilishly handsome and full of cold, protective fury. He wasn’t going to let her face Julian alone. His hand rested on her shoulder, lightly, not possessively. As if to say he was there to back her up, whatever happened. â€Å"I ought to try to kill you,† he said to Julian. â€Å"I can’t, but I sure ought to try. I will, if you pull anything this time.† Julian ignored him completely. Wistfulness, Jenny thought. That was it. Julian wasn’t exactly looking at Tom, but for a moment he’d glanced at Tom’s hand on her shoulder-and there was wistfulness in his eyes. The Shadow Man seeing the one thing he could never have, she thought. Human love. â€Å"Are you going to pull anything?† Tom asked tightly. It was a good question. Jenny was braced for some kind of a trick, too-ready to fight Julian, to argue him out of it. Every other time they’d won a Game, Julian had unveiled some weird twist at the last minute, had found some way to crush them and laugh at them. Jenny had fully expected him to try it again this time-so why hadn’t he? Why hadn’t he appeared before they got Tom and Zach untied? Why wasn’t he dressed as a pirate, fending them off with a cutlass, smiling and pointing out that they had to get to Tom and Zach to rescue them? Why wasn’t he playing the Game? Probably because he has something worse up his sleeve, she told herself. That painted volcano will erupt. Real lightning will strike. Or maybe–or maybe he was just tired of playing. â€Å"We have won, haven’t we?† she said, suddenly uncertain. She would have thought she would enjoy announcing her victory more than this. â€Å"You’ve won,† Julian said, and there was no emotion in his voice. He still wasn’t really looking at her. And he did seem tired-his whole body looked tired. He looked-defeated. â€Å"So-I can leave.† â€Å"Yes.† Jenny was still looking for the catch. â€Å"And take everyone with me.† â€Å"Yes.† â€Å"Even Tom. I can take Tom with me.† â€Å"Let’s go,† Tom said abruptly, his fingers closing around her upper arm. Jenny almost-not quite-shook him off. This wasn’t like Julian at all. â€Å"I can go and I can take Tom,† she persisted. â€Å"And everyone. It’s the last Game, and it’s over now.† For the first time Julian looked at her. His eyes were fully dilated, with the look Jenny had seen in the cave. An inward look, as if nothing mattered. It was too brittle to be bitter. A look like blue ice about to break up and fall into dark water. A-shattering. â€Å"It’s the last Game,† he said. â€Å"It’s over now. I won’t bother you again.† The corner of his mouth jerked as if he were about to say something more-or maybe it was involuntary. Then, without speaking, he whirled around. â€Å"Get out. Get her out.† Without looking at Tom, he spoke in a distorted voice, thick with restraint. â€Å"Get her out of here! Before I do-something-â€Å" â€Å"Julian-† Jenny said. â€Å"-we’ll all be sorry for-â€Å" He gave a shudder of suppressed emotion. Tom grabbed Jenny’s other arm and wheeled her in the opposite direction. There was a rough wooden door standing on the far side of the building. It was set between two enormous stones, like a gate. But there was no fence or wall, just the door standing in space and looking tremendously solid, as if it had always been there. It was partly open, and inside Jenny could see her grandfather’s hallway, including the small telephone table with the white doily on it. The phone was lying on the floor where it had fallen, receiver off the hook. â€Å"Home,† Audrey said, in a voice of such startled longing that Jenny almost yielded to Tom’s steering hands. But then she twisted away. Insanely, inexplicably, she wanted to stay and talk to Julian. Julian didn’t want to talk to her. â€Å"Leave. Just go-now!† Even without seeing his face, she could tell that his control was breaking. She tried to turn him around. â€Å"Jenny, are you crazy?† Dee said. Dee and Tom were both pulling at Jenny now, trying to get her away from Julian. â€Å"Just give me one minute!† â€Å"Will you get her out of here!† Julian snarled. Everyone was shouting. Summer was crying. And Jenny was having to fight off the two people she loved best-Tom and Dee-for a reason she couldn’t even explain clearly to herself. She knew the risk; she understood why Summer was crying. She could feel the storm building in Julian. The air was hot and electric, as if heat lightning were about to explode. He could do anything to them. But she couldn’t let it go. â€Å"Julian, please listen-â€Å" He turned, then, whirling so fast that Jenny stepped back. She was frightened by what she saw in his face. â€Å"You cannot save me from myself,† he hissed, saying each word distinctly, biting it off. Then he looked Tom straight in the face. â€Å"Get her out of here. I am trying to play this Game by the rules. You read "The Forbidden Game: The Kill Chapter 14" in category "Essay examples" But if you don’t have her out in thirty seconds, all bets are off.† â€Å"I’m sorry, Thorny,† Tom said and picked her up. â€Å"No!† Jenny was furious at the indignity, at being made to go where she didn’t want to go, like a child. And she was furious because she had just discovered the reason that she wanted to stay. Julian had said it for her. She wanted to save him. It was like the sign on Aba’s mirror. Do no harm. Help when you can. Return good for evil. That was what she wanted, to help if she could. To return good for evil where it had the chance of making a difference. But Tom wasn’t the only one she’d have to fight. Dee was marching along beside him, eyes fixed grimly on Jenny. And Michael and Audrey, Zach and Summer were surrounding them, forming a tight little knot to escort Jenny home. â€Å"We’re gonna drag you through that door by your hair, if we have to, Sunshine,† Dee said, just in case this wasn’t sufficiently clear. â€Å"There are times when you can be too good, and this is one of them,† Audrey added. They all started for the door-but they never got there. The mist was different from the fog that had risen around Jenny on the bridge. It was thick, interspersed with dark tendrils, and it moved fast. Ice and shadows. A whirling, seething mixture of white and black. Jenny remembered it very well-she’d seen it twice before. Once when she was five years old, in a memory so terrible that she had repressed it completely, giving herself amnesia. And once a month ago, when she’d relived the memory in Julian’s paper house. Tom was turning, enraged, to shout at Julian. Jenny slid from his arms. She could see by Julian’s face that he had nothing to do with this. Looking around was like being plunged into a nightmare-a recurring nightmare. Frost was forming on every surface. It was creeping up the wooden poles with rusty lanterns that stood throughout the golf course. It was coating the barrels labeled xxx and the boxes labeled black powder. Icicles were growing on the tarred ropes linking the wharf pillars. Freezing wind blew Jenny’s hair straight back from her face, then whipped it stingingly across her cheeks. â€Å"What’s happening?† Audrey screamed. â€Å"What’s happening?† Summer was just screaming. It was so cold-as cold as the water that had drowned her in the mine shaft. So cold that it hurt. It hurt to breathe and it hurt to stand still. Tom was shouting in her ear, trying to lift her and stagger toward the door. He’d made it through the fire†¦ . But not now. The ice storm was blinding. The white light was painfully brilliant, and the dark tendrils lashed through it like whips, like supple reaching arms. They were holding Tom still. They were trapping everyone. Slowly the wind died down. The blinding brightness faded. Jenny could see again, and she saw that the dark mist was gathering itself, coalescing. Forming figures. Figures with malevolent, ancient eyes. The other Shadow Men had come. â€Å"Oh, God,† Audrey whispered. She drew in closer to Jenny. There were ice crystals in her spiky copper bangs. â€Å"Oh, God-I didn’t know†¦ .† Jenny hadn’t known, either. She didn’t understand. She recognized the cruel and ravenous eyes-she couldn’t be wrong about them. But the forms that went with the eyes †¦ Michael wiped his mouth with the back of his hand, placing himself in front of Audrey. Summer was making small clotted sounds of fear. Zach’s eyes glazed, then he shook his head and pulled Summer nearer to the group. Those-things-can’t be Shadow Men, Jenny thought. The Shadow Men are beautiful. Heartbreakingly beautiful. These creatures were terrible. They were hideously twisted and deformed. It would have been easier if they hadn’t looked at all like humans, but they did. They were like dreadful, obscene parodies of human people. Some of them had skin like leather-real leather, like something that had been smoked and cured. Yellowish-brown, so hard that their faces could never change expression. Others had skin like toadstool flesh-corpse-white and frilled, with dangling wattles. It wasn’t just the skin. Their bodies were distorted and maimed, and their faces were terrible. One had no nose, just an empty black hole. Another had no facial orifices of any kind. Nothing-only blank, stretched skin where eyes and nose and mouth should be. Another had a horn growing out of the back of its head. And the smell-they smelled like decay, and like brimstone. Jenny’s nostrils stung, and she felt bile rise in her throat. Beside her, Tom was breathing hard. She looked at him, saw the open horror in his green-flecked eyes. Dee’s nostrils were flared, and she was holding herself ready for an attack. It came suddenly-one of the creatures scuttling across the tiled floor, to stop right in front of Jenny. Jenny gasped-and recognized it. It was the gray and withered fetus they’d seen in the park, the one that had scampered into the Whip. Now that she saw it more closely, it didn’t look young like a fetus at all. It looked old, impossibly old, so old that it had shrunk and caved in on itself. â€Å"Oh, God †¦Ã¢â‚¬  Audrey whispered again. Summer was keening. Dee had fallen into the Cat stance, perfectly balanced, ready to initiate any action. â€Å"Should I do it?† she said through clenched teeth. Jenny opened her mouth, but before she could say anything, the withered fetus spoke. â€Å"Can we take you? We can carry you,† it said, looking at Jenny with eyes that glowed like a tiger’s. Then it giggled, wildly and obscenely, and scuttled away. I never asked Julian what the little creatures were, Jenny remembered. She had been certain they weren’t Shadow Men because they were so hideous. Now she looked toward him, hoping that he would have some explanation, that he would tell her what she was thinking was wrong. He had stepped forward. There was a dusting of ice on his black jacket, and his hair glimmered as if it were made from frost. His beautifully sculpted face and mouth had never looked more perfect. â€Å"What are they?† Jenny whispered. â€Å"My ancestors,† he said, introducing them to her, and destroying her last hope. â€Å"Those-things?† She still couldn’t connect them to Julian. Without any emotion that she could discern he said, â€Å"That’s what we become. That’s what I’ll become. It’s inevitable.† Jenny shook her head. â€Å"How?† Zach said sharply. He was probably the least repulsed, Jenny thought vaguely-that photographer’s mind of his. He found grotesque things interesting. But Jenny didn’t. Not things like this, oh, never things like this. â€Å"Is that-what they really look like? Or is it to scare us?† she heard her own voice saying. Julian’s strangely veiled gaze met hers. â€Å"Those are their true forms.† He looked them over expressionlessly. â€Å"We’re born in perfection,† he said, without either modesty or arrogance-without any feeling that Jenny could see. â€Å"But as we age, we become grotesque. It’s inevitable-the outer form changes to reflect our inner nature.† He shrugged. â€Å"We become monsters.† The poem. The poem on her grandfather’s desk, Jenny thought. She understood it at last, the line about them fingering old bones. These were the kind of creatures who would sit in a pit and do that. From Julian’s beauty she would never have guessed, could never have pictured him that way. Now she tried to keep it out of her mind, the picture of Julian looking like them, so distorted, so debased. It couldn’t happen to him-but he’d said it was inevitable. â€Å"But I don’t know what they’re doing here now,† Julian continued, as if unaware of her reaction. â€Å"This isn’t their Game; they have nothing to do with it.† â€Å"You’re wrong,† a tall Shadow Man said. It had the eyes of a crocodile. Its voice, though, was shockingly beautiful, distant and lonely as wind chimes of ice. â€Å"It became our Game when she stole our prey,† said another one, this one in the voice of somebody who’d eaten ground glass and fishhooks. â€Å"Who stole your prey?† Tom shouted. But Jenny felt as if the floor had suddenly dropped away beneath her. Her little fingers and the sides of her hands were prickling as if small shocks were going through them. She looked at Julian. Julian had frozen, hands in pockets, staring hard at the other Shadow Men. Then his eyebrows lifted minutely and his head tilted back slightly. He’d got it. His eyes, still expressionless, shifted to Jenny. â€Å"She took the old man,† a third Shadow Man explained, in a whispering voice like snow blowing. â€Å"And the two boys, those were our prey, too. We hunted them. They belonged to us.† Suddenly voices joined in from all around Jenny. â€Å"The old man was ours by right,† a voice like a brass gong said. â€Å"Blood right,† a thick and muddy voice croaked. â€Å"He made the bargain-his life was ours,† a voice like a cat-o’-nine-tails added. Julian looked the way Audrey’s mother had once, when she had suggested Michael give his filthy sneakers to Goodwill. â€Å"But you were done with the old man-surely,† he said fastidiously. â€Å"We hadn’t finished enjoying him.† â€Å"He was ours-forever.† â€Å"And the boys,† a voice like cold wind put in, â€Å"we’d just started with the boys.† â€Å"Never got a tooth in them†¦ .† I’m glad, Jenny thought fiercely. She was glad she’d saved her grandfather, too, saved him from an eternity with these monsters. But she was still frightened. The tall Shadow Man was moving forward. It looked down at Jenny with its crocodile eyes: ancient, pitiless, and endlessly malevolent. â€Å"She stole their souls from us,† it said formally, making the claim. â€Å"And now her life is forfeit. She is our rightful prey.† There was a burst of noise, rising and swelling from every corner of the room. It got louder and louder. It was composed of beautiful sounds and strident ones intermixed, wailing and yelping and pure tones like music. The Shadow Men were laughing. â€Å"Get out of here, you crazy bastards! Go away!† Dee shouted over the cacophony. She ran toward the assembled monsters, punching straight out from the shoulder, snapping her arm forward to hit with a flattened hand. She kicked, her legs flashing out too fast for the eye to follow, striking with devastating force. â€Å"No!† Jenny screamed, plunging after her. â€Å"Dee!† She did it without thinking, and Tom was beside her, ready to stop Dee or help her fight, depending on what the Shadow Men did. Jenny was afraid they’d kill Dee. Julian had been able to throw Dee across the room without effort. But the Shadow Men just laughed more and more uproariously-and faded wherever Dee kicked. Dee’s hands and feet never struck anything solid; the monsters melted like shadows whenever she touched them. She was panting and exhausted when Jenny and Tom reached her. The action had cleared Jenny’s head. She glanced at Julian, who was still standing where he had been, apparently unaffected by the sight of Dee going crazy. He looked-remote. Not tired, as he had before, but-disconnected. As if this were all a moderately interesting play. Maybe he was sympathizing with the other Shadow Men. Jenny looked at the one with the crocodile eyes. She nerved herself to speak to it. â€Å"You’re saying that because I released my grandfather’s soul, you have some right to me.† â€Å"By law, you’re now ours,† the tall Shadow Man said. â€Å"We can take you-embrace you-do what we like with you.† Unexpectedly it looked at Julian. â€Å"The law can’t be changed.† â€Å"I know the law can’t be changed,† Julian said flatly. â€Å"She cheated us ten years ago-kept us from tasting her flesh-but now she belongs to us,† the chilling, musical voice said. And then, as quickly as that, it was happening. The dark mist was closing around Jenny, separating her from Tom and Dee. She heard Tom cry out. The mist was like cold hands touching her body. The freezing wind was howling in her ears. She was being dragged away, just as they had dragged her grandfather into the closet years ago. How to cite The Forbidden Game: The Kill Chapter 14, Essay examples

International Transfer of Diversity Management Practices Samples

Question: Discuss about the International Transfer of Diversity Management Practices. Answer: Introduction The case study presents that CERA has a strong Human Resource Management function in place. The good thing with CERA is that the management realizes the fact that these days HR plays an important role in any organisation and after board meeting Mark French is interested to recruit new employee(s) in the organisation. Question is now should they continue with the old HR tradition for recruitment or do they initiate something new. Ozbilgin Tatli (2012) argued that human resource department play very good role in screening the candidate and this will be first step of the new recruitment. At the same time, it is important that CERA must realize the importance of diversity management at workplace. The case also presents the viewpoint of Israel Topin. As a Human Resource Manager Israel Tobin is right on behalf of relationship based recruitment but each person, who is involved with CERA has only one goal and that is how to maximize revenue of organization. It can be done only when CERA has a neutral culture in place that in turn can be achieved with effective diversity management in place. Mark as CEO think right because he needs to focus on revenue of a company. In addition, he is always task focused to increase profit margin. However, as a human resource manager, they have to balance work-productivity and satisfaction of employees, and for that it is a necessity to choose and plan a diversity management process, which is beneficial for both organization and employees, and fair to everyone (Mahadeo Soobaroyen, 2012). The objective of this paper is to discuss the business rational for diversity management. The paper would discuss the arguments in favour of diversity management and it could be used as arguments to convince Mark French towards diversity management. CERA may require some change management to adhere to new principles of diversity management; however, in long term, it should be beneficial for the organization. It is expected that this report would help Mark French to understand the various aspects of diversity management and then take the decision about di versity management at CERA. Business case towards diversity management In a way, diversity management is a very open and subjective terms. Some people can link diversity management with the inclusion of diverse workforce and some people can consider diversity management to be ant-discrimination workplace. The business case towards diversity management for CERA can be broadly discussed under following headings: Simply defined, Diversity managementis the strategy of using best practices with proven results to find and create a diverse and inclusive workplace. Successful strategies linkdiversity progress directly to business results (Leslie Gelfand, 2008). Every person has a different perspective regarding their work. Apart from that, role of a person makes them capable to think according to their job objective. It is important that organizations and human resource managers should think from both sides like for betterment of organization and employees as well. It is important to mention that diversity management should not be practiced at the cost of gender discrimination. On the other hand, deeper issues such as race, sexuality, cultural differences, religious beliefs, personality and behavior, traditions and so on have equally contributed to the anti-discrimination attitude as well (Syed Ozbilgin, 2009). There is so much awareness in the west surrounding such topics. In the past it was difficult to openly come out as gay for instance but it is currently easier and bills/ laws are being passed in parliaments for voting and so forth. Similarly, people were being discriminated based on race and other aspects but this is no longer acceptable. There are numerous campaigns against discrimination, fuelled by human rights and the media/ freedom of speech (Nakata Im, 2010). This awareness and openness has in itself contributed to anti-discrimination. Granted there is still some level of discrimination based on these exact issues discussed but o ne must applaud the achievement so far in fighting such evils. There is still a long way to go but in due course one can only hope there will be an end to it. Secondly, as western cultures and societies are more open to diverse groups of people; gays, lesbians, goths, punks, emos as well as diverse ethnicity as well religious beliefs they would need more laws and stringent regulations to monitor. Also, due to the economics of these countries, migrants to these countries also add to the diversity and therefore making it necessary to have anti discriminatory laws. For example, Indians migrate to the UK but a UK national will not migrate to India, therefore Indian legislation might have a more relaxed legislation around ethnic discrimination but would need stronger legislation for religious discrimination as there are multiple religions in India (Richard Roh, 2013). With all the western countries having some sort of democratic government, that gives its citizens who might be culturally, ethnically and religiously of varying backgrounds the same rights makes it important to have anti discriminatory legislation. In a non-democratic country, th e rights of citizens are not the same therefore, anti-discriminatory legislation would be pointless. It is recommended that the management of CERA must realize the importance of anti-discrimination policies at workplace. Economically, these and numerous other reason have stirred up the anti-discrimination attitudes because it is no longer simply about a specific society, that operates in a collective way but is currently Individualist and has evolved to include others beyond the comfort zones (Rivas, 2012). Culture and diversity management As case study presents, CERA is a dynamic company and their strength is agility. Hence they want to attract and select the right candidates who will adopt to rapid change and CERAs culture. I have always believed in hiring fully-formed adults and A-grade performers. But the same old predictable recruitment process followed by the majority in the industry will not assist in selecting the right fit for CERA. The focus on diversity management is something that would create a unique positioning of CERA in the market. CERA will do something different in the recruitment process as compared to its competitors. With the focus on diversity management, the intention is to differentiate CERA from its competitors based on its service orientation and innovation. However, cost and professional competency would be similar to its competitors. As the company grown, CERA has more focused on cost competitiveness. There is a shortage of qualified engineers in the construction industry (Stahl Makela, 20 10). Every engineer needs skills and competencies to do work in CERA. Job description for each vacancy has four parameters such as skills, knowledge, behaviors and expectations. The model of cultural diversity management can be shown as: In the classical sense, diversity management is the practice of addressing and supporting multiple lifestyles and personal characteristics within a defined group. Management activities includes educating the group and providing support for the acceptance of and respect for various racial, cultural, societal, geographic, economic and political backgrounds. The recruitment process can be considered as the entry door to diversity management (Klarsfeld Tatli, 2012). HR will not only contribute in recruitment process but also in strategy implementation and evaluation. Personally, I agree with Tobins views regarding the organizational culture. Undoubtedly, new recruits should fit in to the companys culture, but this can be overcome by benchmarking competitors with similar characteristics. According to my point of view, Mark should not be involved in the recruitment process. Mark sees his staff as a resource for completing a job at CERA. He is tended to focus more profits. He followed the stringent policy for hiring. I will follow changeable hiring policy depending upon the skills and experience of the potential candidate. I will more focus on internal recruitment instead of external. It is important that companies shouldnt blindly follow the recruitment strategies employed by their competitors because recruitment function of HR can be highly context dependent and has a strategic importance for the business. Theres nothing wrong in observing what competitors do, but HR practitioners should personally look into recruitment scenarios before deciding how to do that and whom to benchmark (Bjerregaard Lauring, 2013). Diversity management model for CERA For CERA, the key thing would be not to differentiate the employees on the basis of caste or religion. The key aspects of diversity management that CERA should focus on can be shown as: The business case for diversity is an organizational discourse that connects workforce diversity with a set of organizational outcomes. The business case for diversity management operates at four levels. At each level, there are different sets of justifications for adopting diversity management practices. These four level can be discussed as: Shareholder value: The shareholder value for diversity management focuses on single bottom line. This pillar states that diversity management should be practiced by organizations if there are benefits from diversity management in the areas of revenue, profitability, etc. Stakeholder value: While the shareholder value focuses only on single bottom line, the stakeholder value focuses on triple bottom line. This pillar states that diversity management should be practiced by organizations if it can support the triple bottom line of people, profit and planet (Chatman Sherman, 2015). Regulatory context: It is important that organizations must also practice diversity management as the part of regulatory requirements, if any (Syed Ozbilgin, 2009). For example, CERA must consider the legal requirements around gender, age, religion etc. while making new recruitments. Global value chain: At this level, the business case argument connects the management of diversity to transnational and international differences. Suggestions for CERA CERA must use different recruitment methods to achieve desired results and goals because they are going to get new projects with government bodies as well as private sectors which require innovative and creative people. As CERA would have smart building construction projects they need person with technical civil background as well as a person with good software development experience. It can be inferred from the case study that they want be different from others in this field and would like to create new unique design (Meier-Pesti Penz, 2008). It is possible only when CERA can recruit the people without thinking about their background. Other specific reason for which CERA cannot follow the competitors as their goal is to provide innovative building structure to the clients and they can begin with new era of smart construction. It is suggested that CERA should have their own recruitment techniques for the company. It is suggested that the leaders of CERA should practice servant leadership style for diversity management. The servant leader is servant first. It begins with the natural feelings that one wants to serve, to serve first. Then conscious choice brings one to aspire to lead. The principles of servant leadership cross religious and cultural lines by being universal actions, attributes, and styles that leaders exhibit in leadership in different cultures and religions. For example, building community, conceptualization, and commitment to the growth of people are all servant leadership principles that are used by many leaders in non-religious organizations and leaders from multiple cultural backgrounds whom implement these principles. The management of CERA should also realize that the path towards diversity management may not be the easy path as there could be few resistance in the path. Therefore, it is important that the leaders of CERA should be ready to handle change management that can by practicing diversity management at workplace. Resistance to change is one way to express the perception of this challenge, although the opportunity open in thismoment is unique and we need to take with everything including, mistakes and winning points, then the HR manager are encouraging every level of the company with the main purpose of creating an organization able to fulfill the customer needs lack of knowledgeand opening innumerable fields never exploited by any other company. It is also suggested that CERA should bring the match between the recruitment process in the organization and the policies around diversity management. According to my point of view, Mark should not be involved in the recruitment process. Mark sees his staff as a resource for completing a job at CERA. He is tended to focus more profits. He followed the stringent policy for hiring. I will follow changeable hiring policy depending upon the skills and experience of the potential candidate. I will more focus on internal recruitment instead of external. Conclusion The above paper discusses the business case of diversity management for CERA. From the above discussion, it can be said that CERA must practice business diversity across the organization. It would also be correct to say that the HR manager can have a tough time ahead to establish the culture of diversity management. As the above paper discussed, the focus on diversity management is essential so that CERA can achieve its objective of triple bottom line. The leaders of CERA should realize that the focus should be not only on profitability or revenue but also on planet and sustainable development. The management can achieve the objectives of triple bottom line only when it has the support of talented people. It can happen only when the organizations has a strong policy around recruitment, training and development. The experience and knowledge that the CERA team is important to build this company, support the ideas it doesnt mean be agree all the times but support with real evidence his process will reward the company performance. With the above discussion, it can be said that Mark French must establish a culture of diversity management. The focus on diversity management would enable CERA to get the best talent from the market. It is also important that CERA should use benchmarking as a tool to get the maximum benefits of diversity management. The inputs from employees and internal and external stakeholders would help CERA to have a flexible culture in place where the employees form different cultural backgrounds can work together. References Bjerregaard, T. and Lauring, J. (2013), Managing Contradictions of Corporate Social Responsibility: The Sustainability of Diversity in a Frontrunner Firm. Business Ethics: A European Review, 22 (2): 13142. Chatman, J. A., Sherman, E. L., Doerr, B. M. 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